The Ridiculously Useful Holiday Gift Guide for Marketers and Writers
Is it too late for the Handley Ridiculously Useful Holiday Gift Guide for marketers and writers? Not if you are a procrastinator, like me. In other words, there’s no time like the present. (Sorry.)...
View ArticleHow to Write Better: This Technique Takes Your Writing from So-So to Stellar...
A friend asked me to look at a few chapters of a book he’s writing. It’s a strong book with a strong premise. But he’s struggling with making the writing equally buff. So together let’s live-edit a...
View ArticleIs It Better to Write When You’re In a Good Mood? Or When You’re Not?
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. Recently, I gave a mini...
View ArticleA Writer’s Hierarchy of Needs: How to Do Our Best Work
Image credit: Henneke Duistermaat A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll...
View ArticleHow This Marketing Program Cleaned Up: A Case Study in B2B Storytelling
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You...
View ArticleUnclog Your Copy With This Easy Four-Step Framework
‘E’ supply chain issues? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. *...
View ArticleThe One Email Metric You Need to Track
Source: Grosset & Dunlap A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love...
View ArticleWhat Does AI Mean for Writers?
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Above is a screenshot...
View ArticleWhy We Write: A Story About AI and a Sentient Toaster Oven
Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll...
View ArticleHow to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC
Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * One of...
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