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Channel: Writing Archives - Ann Handley
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The Ridiculously Useful Holiday Gift Guide for Marketers and Writers

Is it too late for the Handley Ridiculously Useful Holiday Gift Guide for marketers and writers? Not if you are a procrastinator, like me. In other words, there’s no time like the present. (Sorry.)...

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How to Write Better: This Technique Takes Your Writing from So-So to Stellar...

A friend asked me to look at a few chapters of a book he’s writing. It’s a strong book with a strong premise. But he’s struggling with making the writing equally buff. So together let’s live-edit a...

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Is It Better to Write When You’re In a Good Mood? Or When You’re Not?

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. Recently, I gave a mini...

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A Writer’s Hierarchy of Needs: How to Do Our Best Work

Image credit: Henneke Duistermaat A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll...

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How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You...

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Unclog Your Copy With This Easy Four-Step Framework

‘E’ supply chain issues? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. *...

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The One Email Metric You Need to Track

Source: Grosset & Dunlap A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love...

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What Does AI Mean for Writers?

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Above is a screenshot...

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Why We Write: A Story About AI and a Sentient Toaster Oven

Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll...

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How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * One of...

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